Staying ahead of industry trends is a core value at Veseys Seeds, and their early embrace of the online landscape has been instrumental in their growth. Pioneering the way, Veseys Seeds established a digital presence back in 1996 with veseys.com, offering valuable gardening insights and resources to enthusiasts. In December 1998, the website underwent a major revamp, unveiling an expanded platform complete with interactive features like a newsletter, gardening forum, customer showcase, and more.
A month later, Veseys completed the second phase of their website – an electronic catalog, enabling visitors to easily browse and order from their extensive range of products online. This move proved successful, with online sales accounting for a significant portion of overall revenue, attracting a steady stream of new customers. In response to evolving online dynamics, Veseys continues to enhance their e-commerce site to provide an even better experience for their digital audience.